3D Issue Releases New Version of its Software
Fifth iteration converts PDFs into HTML5 digital editions.
By now it’s become clear that HTML5 warrants serious consideration among magazine publishers hoping to keep pace with the vast changes in the way audiences consume media. Those trying to stay or break ahead of the curve have already taken steps, large and small, toward its adoption. But for many publishers, implementation of the standard—still under development—poses a serious burden to staffs who may not have the necessary resources or training to invest in the switch.
In light of these concerns, digital publishing software 3D Issue has released its version five, which promises to deliver all the features of Flash—hyperlinks, videos, sound—by converting PDFs into HTML5 digital editions that can be read on any desktop, tablet or mobile device “all in one go,” without the need for readers to scroll or zoom.
“All you have to do is select the devices you want to output your publications to and click publish,” says Paul Mc Nulty, managing director of 3D Issue.
Version five also includes a tool called PressJack, which allows publishers to create a digital magazine by pulling content from their web pages, blogs, and RSS feeds into a digital magazine. Mc Nulty says the PressJack is the first tool on the market to bring the “maggregator” technology—as used by apps such as FlipBoard, Zite or OnSwipe—beyond the iPad and into a publisher’s control. While this component of version five is still based in Flash, Mc Nulty says the tool will be HTML5-enabled by March 1.
Making It Work
Target Publishing, a UK-based publisher of 21 trade and consumer magazines, has been working with 3D Issue for more than four years and has recently switched to the new version. Managing director David Cann says his company plans to leverage the PressJack tool to allow consumers to pull web content from its various magazines—covering topics such as health, education, food, and sports—to create a personalized issue, including regionalized content and advertising.
“The consumer will now be in charge of the content that they want,” says Cann. “That allows us to be very targeted with their advertising, by knowing the content that they want to pull. This is important in terms of seeing what the future is and our ability to develop our business further.” Cann expects this capability, along with the interactive features made possible through HTML5 technology, will accelerate digital revenues—already up 100 percent year-on-year for the past five, with digital editions comprising 80 percent.
According to Cann, a 100-page magazine may take 15-20 minutes to embed into the tool. He says, “You don’t need to have a technical expert to use this software. We’ve home grown our skills. We didn’t go out and find a developer, we had someone internally who had an interest in this area.”
The software can be licensed for $449 and is available for a 30-day trial.