279 Magazines Shuttered in the First Half
Report: New launches can't keep up with folding titles.
The first half numbers are in, and according to MediaFinder.com─an online database of U.S. and Canadian magazines—187 new titles have launched thus far in ’09. But unfortunately, the frequency of these launches wasn’t enough to counteract the number of titles shuttered.
Of the 279 that folded, main category culprits include regional interest magazines, which took a dive and saw 27 titles fold, like Denver Living and Florida InsideOut. However, regional interest publications were also the top category for new launches at 12. Other categories on the decline include construction, lifestyle and business with 18, 14 and 10 folded titles, respectively.
Since the end of March, 77 magazines have launched and 184 have folded, compared with 110 launches and 95 closings in the first quarter of 2009.
A bright spot, if there is one, is that after the print editions folded, 43 titles continued to live on the Web.