Heidi Falter is the first-ever director of communications for Chimes International, Ltd., the organization that supports services for children with intellectual developmental disabilities. Her work has soared beyond what Chimes ever imagined for the position: she publishes the Chimes Times; serves as an in-house photographer and graphic designer; is the Chimes.org webmaster; and manages all of the brand’s social media accounts.
Chimes had a limited social media presence when Falter first took on the director role. She grew the brand’s followers on Twitter by 25 percent and Facebook by 18 percent, while simultaneously boosting traffic on Chimes.org by 30 percent. She’s in the process of leading a rebranding project—Chimes is 70 years old—and has already solicited proposals and selected consultants. She managed to accomplish this quickly and under budget.
In less than two years as the director of communications, Falter has already earned a reputation for going above and beyond her job description. One example: High turnover has long been a problem with disability workers at Chimes, and Falter offered to help out with recruitment when the company had trouble filling positions. She designed an engaging flyer, broadcast it on social media, and strategically targeted key audiences. Her efforts reached more than 30,000 people, resulting in 180 qualified people attending Chimes job fairs.