Jordana Brondo is Salon Media Group’s first-ever managing director for revenue and strategy. She’s held this role for under one year and has already worked to restructure the company’s revenue streams and establish new partnerships with agencies. She is a strong sales person and programmatic expert with well over a decade of experience.
An early entrepreneur, Brondo has co-founded and launched multiple companies. The first was Keri Marie Designs, Inc., which she co-founded just a couple of years after graduating. She also co-founded and became the CEO of Indulge Enterprises, a marketing and events firm in the food and wine sphere. In 2010, she sensed an upcoming change in the way people shopped and launched the San Francisco deals website Bergine. It was one of the first websites of its kind, demonstrating Brondo’s keen knack for anticipating market shifts regarding consumer demand and technology. Bergine was so successful, it was eventually acquired by Gilt Groupe.
Predicting the market shift toward programmatic strategy, Brondo later moved toward the agency side as senior sales director for Xaxis and vice president of strategy for Radium One. This combination of sales knowhow and a track record of intuitive foresight drew Salon CEO Jordan Hoffner’s attention. He predicts that under Brondo’s direction, Salon will enter its most exciting growth phase in years.