O, The Oprah Magazine
After serving as deputy editor of Hearst’s O, The Oprah Magazine for four years, Lucy Kaylin was named editor-in-chief of the title in 2013. She immediately delivered renewed energy to the magazine's pages, including new sections and long form features on challenging topics. Kaylin recruited top-tier experts for a new advice section called "May We Help You?" such as best-selling author Elizabeth Gilbert of Eat, Pray, Love fame and award-winning personal finance expert Farnoosh Torabi. In an effort to remove the stigma around discussing mental health, Kaylin launched an ambitious three-part series on the subject, "The State of Our Minds."
The results of all this editorial drive? O, The Oprah Magazine has seen an increase of 83,000 subscribers—up 4 percent. Social-media numbers are also through the roof: followers are up 360 percent year-over-year on Instagram, 37 percent on Pinterest, 36 percent on Facebook and 8 percent on Twitter. In addition, Kaylin spearheaded the creation of O's Circle of Friends, a tiered-subscription model providing the most dedicated readers special behind-the-scenes access to the world of O. Since its 2014 launch, the community has attracted more than 20,000 members.
Kaylin was no stranger to Hearst or the magazine landscape prior to joining O. She snagged her first job out of college as a fact-checker for Condé Nast's Vogue, moving onto writing and editing roles at Condé Nast's GQ and Hearst's Marie Claire.