The 2016 Folio: 100 — Director-Level Doers
Recognizing the most forward-thinking and innovative leaders in magazine media.
AFTER FURTHER ESTABLISHING HERSELF AS AN INDUSTRY STAR AT NATIONAL JOURNAL, POPPY MACDONALD RETURNS TO POLITICO.
MacDonald made her name at Atlantic Media and is now tasked with leading D.C. powerhouse Politico into its second decade after a brief period of turbulence. MacDonald’s proven track record of success makes her the ideal candidate to help lead the organization after the departure of much of its senior leadership. As publisher and president of National Journal, MacDonald played an integral role developing and growing the brand’s membership business with an intense focus on serving its readership; in the first four months after a new membership model was implemented, National Journal enlisted 306 leading Washington companies. MacDonald also helped create the brand’s first-ever native ad program. Given MacDonald’s keen understanding of both the digital media business and the D.C. political scene, it’s clear that Politico U.S. is in good hands.
ASHLEY WILLIAMS HAS BROUGHT CONSUMER MAGAZINE APPEAL TO A BUSINESS-ORIENTED PUBLICATION, WITH IMPRESSIVE RESULTS.
Prior to taking on the editor-in-chief role at Accenture’s Outlook journal, Williams spent 12 years on the consumer-facing side of the industry, as an editor at O Magazine, ESPN The Magazine, and a writer at People.
A non-traditional role, for sure, but one in which Williams has thrived, overseeing the launch of a new, cutting-edge digital platform and leading the development of new smartphone apps that have renewed Outlook’s standing as a must-read in business thought leadership in an increasingly digitized world. With a mix of short- and long-form articles, videos, infographics, and 26 years’ worth of evergreen content from the archives given a new home online, Williams’ curation leaves little doubt that there’s any audience she can’t serve with success. This year Outlook launched an app and a new digital platform, so she’s built a pretty strong digital presence for their B2B magazine in the year she’s been EIC.
DAVE MCKENNA OVERSAW A TOTAL REDESIGN FOR DENVER-BASED MAGAZINE WITH OUTSTANDING RESULTS.
The Denver-based 5280 Magazine recently underwent a well-appreciated redesign on McKenna’s watch. Before moving from New York City to Denver to join 5280 in 2010, McKenna held a number of high-profile positions at national magazines, including at National Geographic Adventure, where he was a key part of the team that garnered a 2008 National Magazine Award nomination in General Excellence.
This summer, McKenna was tasked with overseeing a total redesign of the already award-laden city magazine. With careful attention to every detail, from typefaces and color palettes to page composition and rich photography, McKenna and the 5280 team pulled it off, creating a finished product that serves as a beautiful tribute to the Mile-High City and a jewel of the regional magazine space.
AN EXCITING NEW CHAPTER FOR TEEN VOGUE BEGINS WITH ELAINE WELTEROTH’S ASCENT TO TOP EDITOR.
This spring, Welteroth became the Condé Nast’s youngest top editor and the second African-American editor to lead a Condé Nast title in the company’s history — but she’s already more than left her mark on the glossy teen title in her four years as beauty and health director.
In the past four years, Welteroth has collaborated with beauty industry legends, like hairstylist Guido Palau and makeup artist Pat McGrath, helped launch the Teen Vogue’s first-ever YouTube channel with three beauty shows, and continuously raised awareness of current event and social issues dedicated to empowering teens.
Indeed, Welteroth is something of a brand unto herself, with nearly 70,000 followers on Instagram. With a wealth of experience from Ebony and Glamour prior to joining Teen Vogue, Welteroth is a shining example of the emerging generation of magazine industry leadership.