The 2016 Folio: 100 — Corporate Catalysts
Recognizing the most forward-thinking and innovative leaders in magazine media.
MELINDA LEE IS MOVING VETERAN MAGAZINE PUBLISHER MEREDITH INTO THE BRAVE NEW WORLD OF VIDEO.
Named to her new role earlier this year, Lee manages the brand’s nationwide video studios, including in New York, Seattle, and Des Moines. She also develops video products, partnerships and programming to grow Meredith’s engagement and reach among millennial women.
This summer, Meredith Corp. revealed that it too had joined the live video and virtual reality craze that seems to be sweeping the consumer publishing industry. In July, the women’s publishing giant also announced a commitment to expand its relatively nascent Facebook Live activity into a fully-fledged “video innovation” strategy encompassing live video, virtual reality, and 360 degree video.
KRISTEN DOLLARD LED YOGA JOURNAL TO INCREASED ENGAGEMENT WHILE HELPING LAUNCH A NEW DIGITAL PLATFORM FOR THE BRAND.
To succeed as a media brand in the ever-changing landscape of 2016, you need leaders who are smart, agile, and have a stomach for risk-taking. Dollard exemplifies these qualities, which are now essential for established media brands to not only survive, but thrive. As strategic brand director, Dollard shapes the identity of Yoga Journal across platforms, including digital, social, events, and education. Since Dollard arrived at Yoga Journal at the end of 2013, she has led the team that tripled its monthly unique visitors to over 3 million per month, increased page views 70 percent, grew unique users, and increased Facebook users from 550,000 to more than 2 million.
Dollard was a key driver in the creation of AIM Healthy U, AIM’s new online education platform, helping develop and launch hugely successful yoga classes, including “The Business of Yoga,” “The Pillars of Yoga,” and “Vinyasa 101,” resulting in an audience engagement of nearly 2,000 users and over $400,00 in revenue.
MICHAEL FINNEGAN IS GROWING ONE OF THE TRULY THRIVING MEDIA COMPANIES IN THE BUSINESS.
The first Atlantic Media president since Justin Smith left in 2013, Finnegan was given the role in March after being promoted from CFO to COO just six months before that. In recent years, Finnegan has been focused on positioning the company’s divisions for growth, bringing data and analytics to the forefront of the Atlantic Media management decision-making process, and constructing 100 revenue and content partnerships.
Finnegan’s new assignment comes at a time of notable growth for Atlantic Media. For each of the past two years, revenues across all brands grew twenty percent and are on track to achieve similar growth this year.
KC CRAIN JR. OVERSAW THE LAUNCH OF 34 LOCALIZED DIGITAL NEWSLETTERS, AND INTRODUCED SELLING ACROSS CRAIN FROM A NATIONAL PERSPECTIVE.
Crain Jr. is executive vice president and director of corporate operations for Crain Communications Inc., and he has a lot on his plate. His duties include supervising the technology, knowledge management, audience development, and digital teams for all of Crain Communication. Crain is also group publisher of Crain’s Chicago Business, Crain’s Detroit Business, and all brands under Crain’s Automotive Group and Global Polymer Group.
As Crain Communications moves into its 100th year, Crain Jr. has been vital in keeping the brand up-to-date. He oversaw a $50 million initiative to modernize the company through new platforms to better meet content, audience, and advertiser needs.