Hearst Magazines UK announced it is adding Town & Country to its growing portfolio of U.S.-exported luxury brands. An introductory June issue will be rolled out in May 2014, and will have a bi-annual frequency starting with 60,000 print copies.
The British Town & Country will be developed and produced by the UK’s Harper’s Bazaar team, lead by editor-in-chief Justine Picardie.
Similar to the American edition, British Town & Country will cover high society lifestyle and culture. Likewise, the UK-adapted brand will leverage luxury advertisers. (It’s worth noting that last year the American edition grew ad pages by just shy of 20 percent when compared to 2012, accorind to sister publication min.)
Hearst is poised to capitalize on luxury advertisers in the UK. In addition to Harpers Bazaar, the luxury portfolio also includes Esquire, ELLE, ELLE Decoration and Red. And Publisher Meribeth Parker indicates that adapting Town & Country for a UK market will further increase its scale and reach to an affluent audience.