The Alliance for Audited Media named Tom Drouillard as its new CEO, president and managing director. He will be replacing Mike Lavery, who is retiring on March 31.

Drouillard carries more than 25 years of media and marketing experience, and has held executive roles at Nielsen, PERQ/HCI, SRDS, and he was most recently CEO at Scarborough Research.

In his new role, Drouillard will be tasked with overseeing the organization’s entire operation in the U.S. and Canada.

"Tom is a proven and successful CEO," Sunni Boot, AAM chairman says in a release. "His deep understanding of digital media, audience measurement and marketing gives him the knowledge and skills required to take AAM to the next level in its historic role serving the media and advertising industries."

Drouillard is filling big shoes, as Lavery has been at the helm since 1995. Lavery will be working with Drouillard through the transition in March to ensure he is ready to step in on April 1.

"I’ve known and respected Tom for many years through his work at Scarborough, Nielsen and SRDS," Lavery says in a release. Also adding that he is "proud to leave the organization in such capable hands."