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TechMedia Network Rebrands as Purch, Establishes Multi-brand Partnership

Company says its growing at a rate of 20 percent each year.



Caysey Welton By Caysey Welton
04/30/2014

TechMedia Network has rebranded itself as Purch, in an effort to better reflect its growing portfolio of brands and products focused on purchasing decisions.

Under its former moniker, Purch was growing at a clip of 20 percent year-over-year. In 2013, the company made two notable acquisitions–Bestofmedia, publisher of Tom's Guide and Buyerzone, a lead-gen platform. Both acquisitions strengthened Purch's foothold in the consumer guide space.

"Our new name embodies the company's longstanding goals to simplify purchase decisions for consumers, and help marketers directly engage with buyers in the right place, at the right time," Greg Mason, CEO, Purch says in a release. "Our unique blend of brand-safe content and commerce offerings, coupled with our high ROI for clients, has set us apart and propelled our company's growth, profitability, and leadership in the tech vertical."

A company spokesman also tells FOLIO: that Purch is approaching $100 million in revenue this year and that the company is profitable and will remain so.

The company also purports that its digital portfolio reaches a network of 78 million consumers each month. And its brands report on over 1,000 product categories.

What's more, the company is expanding its reach with a new partnership it's established with Mobile Nations. That increases the potential audience by as many as 25 million readers through brands like iMore, Android Central and Windows Phone Central.

Ziff Davis previously had a similar partnership with Mobile Nations, however, now the company is exclusively aligned with Purch.

Caysey Welton By Caysey Welton
04/30/2014







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