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Salon Media Group Continues to Increase Revenue Through Traffic

Company has cut total losses in half.



Caysey Welton By Caysey Welton
02/18/2014

Salon Media Group revealed results for its third quarter 2014 fiscal year, which ended December 31. The company earned $1.9 million in net revenue--an increase of 82 percent versus that period from the prior year. Perhaps more significant, the company increased revenue by 70 percent during the final nine months of the 2013 calendar year, when compared to 2012.

Salon points to robust traffic increases as a catalyst for its $1.8 million in advertising revenues for Q3 2014. According to the company, credit goes to the internal sales team, which upped output by 175 percent year-over-year.

Traffic has been a bright spot for the publisher. The website increased unique visitors by 12 percent quarter-over-quarter, and by 43 percent year-over-year (when excluding affiliate sites that no longer exist).

Mobile and referral sites championed the traffic growth. Social referral grew by 18 percent in Q3 compared to Q2. Facebook referrals alone spiked by 44 percent in that time--an increase of 123 percent during the last 9 calendar months of 2013 compared to 2012. And mobile traffic jumped by 60 percent in the third quarter compared to the nine-month period from the previous year.

Operating expenses have continued to rise for the company, and at the close of the last quarter were up 23 percent to $2.2 million total. Still, losses from operating expenses declined to almost zero, dropping 62 percent from the same nine-month period in 2012.

The company suggests that stabilizing operating expenses has narrowed the its total losses, which rounded out to $1.5 million during the last nine calendar months of 2013, opposed to $3 million from the same period in 2012.

Caysey Welton By Caysey Welton
02/18/2014







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