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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

The one-day event will take place in Chicago on June 17.



By Arti Patel
04/22/2014

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands with more revenue and controlled costs, without losing the core vision.

The FOLIO: Growth Summit will take place at the Hyatt Regency in Chicago on June 17 with a pre-day “Social Media Workshop” and networking reception on June 16 targeted to help small and mid-size publishers.

The main-day’s interactive sessions will feature a keynote address from Active Interest Media chairman and CEO Efrem “Skip” Zimbalist III who will discuss the importance of leveraging brand equity into new business ventures and how doing so ultimately strengthened his company.

Interactive sessions will range in topic from “Re-Engineering Audience Acquisition: Marketing Campaigns and Pricing Models to Keep the Subscriber Base Growing” and “Building A Stronger, Multiplatform Company” to “Who’s Doing What with Content that Works: A Baker’s Dozen of Great Ideas” and “Magazines and Live Events: The Perfect Fit.”

In addition to Zimbalist, speakers for these progressive session topics include Atlantic Media’s National Journal Group CEO Tim Hartman, ALM CMO Lenny Izzo, IDG Enterprise CEO Matthew Yorke and Dave Colford, president of Hanley Wood’s Media Network, among many others.

For more information about which industry influencers will be speaking at the event or to view a full agenda, please visit www.foliogrowthsummit.com.

 

 

By Arti Patel
04/22/2014







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