Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well.

The infographic below, provided by MediaRadar, shows some of the opportunity online video offers, as well as best practices for optimizing viewer engagement.

Some top-line results from MediaRadar’s research:

  • 15 and 30 second ads make up 79 percent of all online video ads
  • 30 second ads are ten times more likely to have a skip option
  • 85 percent of video ads are skipped when the option is provided

Click on the image to see full size.