I-5 Publishing Buys Say Media Pet Properties
Deal will double traffic for I-5.
I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media.
Terms weren't disclosed.
"As the world's largest owned and operated online pet network, we want to bring a pet owner's voice to our line of products, while executing on our commitment to growing our digital footprint, which is critical as we continue to evolve and expand our business," says Mark Harris, CEO of I-5 Publishing, in a statement. "We look forward to integrating and leveraging the Dogster and Catster properties to bolster our company efforts and serve current and future pet owners and pet businesses across the globe."
The deal brings another 2.5 million unique visitors to I-5, doubling traffic to give the publisher the largest digital network in the $58-billion pet market.
Much of I-5's original portfolio (including Dog Fancy and Cat Fancy) came from the acquisition of BowTie Inc. early last year.
For Say Media, which has 10 remaining titles primarily in fashion and tech verticals, the deal moves Dogster and Catster to more fitting company.
"Taking them to the next level requires a company like I-5 Publishing where pets play a key part of the overall sales and editorial strategy," says Matt Sanchez, Say Media CEO. "We're thrilled to see Dogster and Catster find a home with a company that has a strong commitment to growing these brands and investing in the pet community."