The media world is fracturing across mobile, digital, print and live events, but this is really just a reflection of where consumers prefer to get their content. And it’s affecting every corner of the market. For associations, this dynamic is especially important as members increasingly scrutinize the value of belonging. Association media has been expanding its offerings to members across platforms, recognizing that immediacy of access is paramount, while simultaneously examining new strategic models for long-standing brand assets.
Here, FOLIO: looks at three associations that have expanded beyond print to reach their members on a variety of platforms and channels. And, in turn, have expanded their reach and grown their brands.