Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer. 

Schiller fills the newly created role from Evolve Media’s New York office to oversee revenue operations, brand positioning and partnerships.

“Evolve has made content marketing the focus of its publishing efforts.  Understanding the relationship that people have to the content they love is essential to understanding what content to focus on creating and how to effectively distribute it to the right people at the right time,” Evolve Media President and co-founder Brian Fitzgerald tells Folio:. “Geoff’s experience in publishing, crafting native and content-led marketing solutions fits squarely with where Evolve has been and is going.” 

Schiller was promoted to Hearst Digital Media chief sales officer in August 2012. During his tenure, he worked to build strategic partnerships with vendors and oversaw efforts to monetize Hearst’s digital properties. More recently, Schiller helped foster the largest one-month jump in revenue in September 2013.

Evolve Media, formed in 2001, is an integrated digital media company that builds publishing brands across a broad margin of enthusiast categories. Publications from Evolve distribute consumer content in the areas of Fashion & Beauty, TV & Film, Sports, Travel, Parenting, and more. 

Evolve’s portfolio of digital brands is separated into CraveOnline, which is flagshipped by and GameRevolution, and TotallyHer, which targets women’s interests with publications such as TheFashionSpot and Momtastic. Both entities attract an average of 22 million unique visits per month.