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Bloomberg Businessweek Resets Its Creative Team

Rob Vargas named creative director.



By Arti Patel
05/27/2014

After Richard Turley vacated the creative director role at Bloomberg Businessweek in April for the job of senior vice president of visual storytelling and deputy editorial director at MTV, editor Josh Tyrangiel was left with an open spot on his roster and a chance to shake up his creative team.

In a memo from Tyrangiel to his staff, he announced the promotion of two staffers: Rob Vargas (pictured), who will succeed Turley as the title’s new creative director, and Tracy Ma, who was named deputy creative director.

A founding member of the Bloomberg Businessweek design team, Vargas joined the magazine as art director in 2010 and was a key player in the title’s redesign effort. Known for his covers, Vargas has had a diverse career previously holding positions at The New York Times Magazine, T: The New York Times Style Magazine and Graphis Magazine. In addition he was previously assistant art director at Details, associate art director at New York Magazine and, prior to joining Bloomberg Businessweek, was art director at Blender.

Ma, who was hired by the magazine as a designer in November 2011, was promoted to assistant creative director in February 2013. Prior to onboarding the title, Ma had most recently been editorial designer at Toronto Life Magazine. Before that she was an editorial designer for the Toronto bureau of Leo Burnett, a creative and advertising agency.

In the same memo, Tyrangiel also announced that the title’s design director Cindy Hoffman will be working with a new group—Bloomberg Visual Data. Hoffman will “get sticky” figuring out how best the magazine can expand its footprint with data stories.

 

By Arti Patel
05/27/2014







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