Digital magazine storefront Zinio has added a flat-rate, multi-title subscription option to its platform. The option recognizes a growing user base—nearly a quarter of customers—that reads three or more titles across devices. 

The new offer, Z-Pass, gives users access to three magazines for $5 per month. About 300 of Zinio’s 5,500+ titles are currently eligible for the deal, with readers able to swap titles three times each month. Premium titles can be tacked on for $1.50 each.

"Zinio is passionate about connecting the world’s best content with avid readers and Z-Pass removes the price per magazine barrier," says Michelle Bottomley, president of Zinio, in a statement.

It’s not exactly the unlimited-access pass offered by Next Issue Media, a competing digital newsstand, but the move brings Zinio closer to that model. Conversely, NIM has opted out of the single-sale option completely. The company has two general subscription options available for $9.99 and $14.99 per month for its smaller library of 87 titles.

Magzter, another player in the digital newsstand market, offers single-title subscriptions and select bundled deals that vary in price.

Zinio’s collection includes titles from Hearst, Condé Nast, Future, Bonnier and Wenner Media, among others.


To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!