VIDEO: Rodale Brands Hit 5-Year Ad Page High

Integrated strategy helps drive print, digital and live event growth.

By TJ Raphael
01/31/2013

Rodale Inc. is edging into 2013 on a high note, with its brands up 17 percent in March ad pages year-over-year, according to the company.

Men’s Health, Women’s Health, Runner’s World and Bicycling magazines are experiencing their best March issues in 5-plus years, with Women’s Health experiencing its best first quarter ever with a 25 percent increase when comparing the first quarter of 2012.

In addition to print, digital online-only revenue is up 33 percent across all brands for January when comparing numbers year-over-year, and new advertising partners are signing on with the company for the first time.

Chris Lambiase, senior vice president and group publisher for Rodale Inc., details the company’s strategy—from ad page growth to face-to-face events—in this video Q&A with FOLIO:.