VIDEO: Rodale Brands Hit 5-Year Ad Page High
Integrated strategy helps drive print, digital and live event growth.
Rodale Inc. is edging into 2013 on a high note, with its brands up 17 percent in March ad pages year-over-year, according to the company.
Menâ€™s Health, Womenâ€™s Health, Runnerâ€™s World and Bicycling magazines are experiencing their best March issues in 5-plus years, with Womenâ€™s Health experiencing its best first quarter ever with a 25 percent increase when comparing the first quarter of 2012.
In addition to print, digital online-only revenue is up 33 percent across all brands for January when comparing numbers year-over-year, and new advertising partners are signing on with the company for the first time.
Chris Lambiase, senior vice president and group publisher for Rodale Inc., details the companyâ€™s strategyâ€”from ad page growth to face-to-face eventsâ€”in this video Q&A with FOLIO:.