Video Q&A: Matt Marshall, Founder & EIC, VentureBeat
Why publishers should be looking to diversify their revenue streams.
In his opening keynote address at FOLIO: and min’s MediaMashup event, Matt Marshall, founder and editor-in-chief of VentureBeat, told the crowd that the revenue model for publishers has to change.
If they want to secure investment going forward—the only way to truly scale a media business—they have to find new, but contextualized, cash flow.
FOLIO: caught up with Marshall after the address to go a little deeper and find out exactly when companies should look to branch out.
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