Video Q&A: Matt Marshall, Founder & EIC, VentureBeat Why publishers should be looking to diversify their revenue streams. By Michael Rondon :: April 23, 2013 In his opening keynote address at FOLIO: and min’s MediaMashup event, Matt Marshall, founder and editor-in-chief of VentureBeat, told the crowd that the revenue model for publishers has to change. If they want to secure investment going forward—the only way to truly scale a media business—they have to find new, but contextualized, cash flow. FOLIO: caught up with Marshall after the address to go a little deeper and find out exactly when companies should look to branch out. Meet the Author Michael Rondon @mike_rondon Related Content 6 Things B2B Publishers Should Worry About In 2015 (Part 2) Getting control of distribution, leveraging your strengths and keeping your team on target. SourceMedia Names Two Chief Officers SourceMedia made its first major hires since being acquired by Observer Capital last year, rounding out its executive team with two appointments. Profiles In Creative Management How three executives are shifting into growth mode through culture change, stabilization and reigniting product creation. Just In Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer “top of funnel,” or display, advertising options for B2B marketers. Andy Clurman Named CEO of AIM Former CEO named executive chairman. Manoni Succeeds Vitale as ABM Chairman SourceMedia CEO Doug Manoni has been named chairman of ABM. Manoni, who most recently was vice chair of the business media association, will succeed outgoing chairman Neal Vitale. His term starts immediately.