Video Q&A: Matt Marshall, Founder & EIC, VentureBeat Why publishers should be looking to diversify their revenue streams. By Michael Rondon :: April 23, 2013 In his opening keynote address at FOLIO: and min’s MediaMashup event, Matt Marshall, founder and editor-in-chief of VentureBeat, told the crowd that the revenue model for publishers has to change. If they want to secure investment going forward—the only way to truly scale a media business—they have to find new, but contextualized, cash flow. FOLIO: caught up with Marshall after the address to go a little deeper and find out exactly when companies should look to branch out. Meet the Author Michael Rondon @mike_rondon Related Content People on the Move The New Republic digital makes executive appointments and more… A Short History of Brands [Sponsored Content] Legally, a brand logo is a trademark—a distinct class of protected intellectual property used to differentiate the goods or services of one seller from those of another. The history of that concept is a fascinating one. Three Rules for Effective Native Advertising A preview of next week’s panel at the Folio: Show. Just In People on the Move Brendan Monaghan replaces Bill Wackermann at Condé Nast Traveler and more… Bauer Media Takes M and Twist Digital-Only Print editions will fold in early 2016 after steep drops in circulation. Stephen Colvin Named New CEO of Robb Report Bill Curtis will shift to vice chairman of the board and stay on as a consultant.