Video Q&A: Matt Marshall, Founder & EIC, VentureBeat Why publishers should be looking to diversify their revenue streams. By Michael Rondon :: April 23, 2013 In his opening keynote address at FOLIO: and min’s MediaMashup event, Matt Marshall, founder and editor-in-chief of VentureBeat, told the crowd that the revenue model for publishers has to change. If they want to secure investment going forward—the only way to truly scale a media business—they have to find new, but contextualized, cash flow. FOLIO: caught up with Marshall after the address to go a little deeper and find out exactly when companies should look to branch out. Meet the Author Michael Rondon @mike_rondon Related Content Making Responsive Design Their Own How one B2B brand created a digital edition for its “anytime, anywhere” audience. [Sponsored Content] TEN Buys Snowboard Festival The event puts a new angle on TEN’s event assets in that it’s anchored in music and a decidedly consumer-facing, experiential format. Meredith Buys Shape From AMI for $60 Million Following the deal, Meredith will fold its Fitness title into Shape. Just In Manoni Succeeds Vitale as ABM Chairman SourceMedia CEO Doug Manoni has been named chairman of ABM. Manoni, who most recently was vice chair of the business media association, will succeed outgoing chairman Neal Vitale. His term starts immediately. Customer-Management Survey: Existing Business Is Top Priority for Publishers [Sponsored Content] Boosting retention and revenue are on the front burner. Wait. What’d You Say? Circling back on bold, brash (and occasionally false) statements.