Video Q&A Henry Blodget
Meet the Author
Hearst starts to build 24-hour news desk and more…
Honorees gathered to celebrate media industry excellence.
Publisher merges brands to more closely align with its trade show.
Events run by former Reed, Cygnus exec, Paul Mackler.
Deal highlights growing value of data and information services.
Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it.