Video Q&A: Brandon Holley, editor-in-chief, Lucky Magazine
Using content syndication and communities to drive traffic.
Lucky Magazine has used both content syndication partnerships and community efforts to drive referral traffic to its fashion and beauty sites. Brandon Holley, editor-in-chief of the brand, described her company's strategies in both areas at FOLIO & min's premiere new event held in mid-April, the MediaMashup Summit.
She hasn't abandoned syndication relationships, but says they do take a lot of work. They need constant monitoring and tweaking to provide value. Community efforts, meanwhile, have proven beneficial on several fronts, including targeted advertising.
FOLIO: caught up with Holley after her panel to learn more.