UBM Tech Launches Marketing Services Group
Create offers full-service solutions for technology marketers.
Media and events giant UBM Tech launched Create, a new marketing services business. Create will act as the companyâ€™s boutique services arm, offering a suite of integrated marketing services developed using data from its audience of IT, electronics and gaming professionals.
â€śCreate is capable of delivering the full spectrum of marketing programs,â€ť says Scott Mozarsky, UBM Techâ€™s president of media and marketing services, in a release, â€śwhich include large integrated programs for industry-leading brands as well as smaller, focused marketing programs for mid-sized and smaller technology companies struggling with the complexities of modern marketing.â€ť
Create facilitates strategic digital, social and content development and integration, relationship-building through live events, nurture solutions and comprehensive analytic and design services.
â€śThrough Create, we plan to intensify our focus on our clients,â€ť says Dawn Archambault, Createâ€™s vice president of customers, in a statement.
Createâ€™s official launch marks a broadening of UBM Techâ€™s marketing services operations. The business currently works with various technology companies including Avnet, ARM, Siemens, Mitel, IBM, Freescale, Intel and Dell.