UBM Tech Launches Marketing Services Group
Create offers full-service solutions for technology marketers.
Media and events giant UBM Tech launched Create, a new marketing services business. Create will act as the company‚Äôs boutique services arm, offering a suite of integrated marketing services developed using data from its audience of IT, electronics and gaming professionals.
‚ÄúCreate is capable of delivering the full spectrum of marketing programs,‚ÄĚ says Scott Mozarsky, UBM Tech‚Äôs president of media and marketing services, in a release, ‚Äúwhich include large integrated programs for industry-leading brands as well as smaller, focused marketing programs for mid-sized and smaller technology companies struggling with the complexities of modern marketing.‚ÄĚ
Create facilitates strategic digital, social and content development and integration, relationship-building through live events, nurture solutions and comprehensive analytic and design services.
‚ÄúThrough Create, we plan to intensify our focus on our clients,‚ÄĚ says Dawn Archambault, Create‚Äôs vice president of customers, in a statement.
Create‚Äôs official launch marks a broadening of UBM Tech‚Äôs marketing services operations. The business currently works with various technology companies including Avnet, ARM, Siemens, Mitel, IBM, Freescale, Intel and Dell.