â€¢Â Content marketing had become so big, that by the end of 2012 even private equity got into the game. In a combo deal, The Wicks Group purchased two of the sectorâ€™s leading firms: The Magazine Group and McMurry.
â€¢Â Revenues for the two companies were each in the $50 million range.
â€¢Â The deal was engineered to create a single company, creating a major player in a white-hot market.
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