Stagnito Media announced a strategic partnership with the Food Marketing Institute (FMI) and its Retail Leader Group, a consumer good retail market brand for the company that includes a magazine, online newsletter, website and other integrated digital properties. FMI will contribute informative content in areas ranging from food safety and education to human capital, technology and more inside the pages of Stagnito’s Retail Leader publication.
“Retail Leader reaches 10,000 senior-level executives,” says Bruce Hendrickson, Stagnito’s corporate marketing director. “With a highly targeted audience, it [is] the only media outlet that focuses exclusively on the specific, critical issues these executives face.”
FMI maintains a membership of about 1,500 food and non-food retailer and wholesaler companies in 50 countries and operates roughly 26,000 multi-channel retail stores and 14,300 pharmacies.
According to Hendrickson, the purpose of the partnership for Stagnito is to tap into FMI’s influence as a thought leader in the market.
“They understand the industry per say and can contribute to the value of the content of our brand and our magazine and our website,” Hendrickson says. “A whole lot of the rationale was as much for the insights and the information that FMI can provide as (the) connections.”
Retail Leader, set to publish six regular issues and three special reports in 2014, will expand to include a “special section” featuring FMI content in every magazine beginning with the March/April 2014 title. The as-yet-untitled feature section will be overseen by the magazine’s editor-in-chief, Jennifer Acevedo.
“By contributing to the pages of such a respected publication as Retail Leader,” says FMI President and CEO Leslie G. Sarasin in a statement, “we add another venue through which our members and the greater food retail industry can access the resources they need to enhance their role in feeding families and enriching lives.”