The Deerfield, Ill.-based portfolio company, itself acquired in January by Topspin Partners, LBO, will integrate Tesoro’s events and digital media brands Store Brands Decisions and Green Retail Decisions into their portfolio of magazines, websites, e-newsletters and conferences.
“We did not have head-on competitive events and so this is a nice add-on to what we’re trying to build out,” says Harry Stagnito, president and CEO of Stagnito Media, in a call. “The opportunity was to be able to consolidate the Tesoro conferences and brands that were competitive into Stagnito Media.”
The Store Brands Decisions Innovation & Marketing Summit event and associated digital media, as well as the company’s Private Label=>Store Brands’ magazine and digital media will all be integrated into Stagnito Media. Green Retail Decisions will remain an independent asset to complement Stagnito’s other retail brands.
“It’s all going to be integrated into our company as one product,” says Stagnito. “It’s all going to be consolidated under our events group and the events group basically supports our various profit centers.”
Tesoro’s John Failla launched the Store Brands event in 2011. As a result of the merger, Failla will continue to manage Private Label=>Store Brands as vice president of events for Stagnito.
According to Stagnito, his company is ready to continue making strategic acquisitions whether they be print, digital, events, research, custom media or database companies.
“We’re looking for any business that fits in whether it be independent, as part of a division, or that would be part of an integration into one of the profit centers,” says Stagnito.