ADVERTISING SALES OR REGIONAL MANAGER
At $52,456, mean base salaries returned to 2011 levels for consumer ad sales managers, while jumping to $72,020â€”almost $30,000 more than last yearâ€”for those in b-to-b.
Commissions and total compensation followed a similar pattern, staying close to historical norms in the consumer sector, and increasing appreciably in b-to-b. Average commissions were up more than $10,000 and average total compensation rose $45,000 for b-to-b ad sales managers.
Not enough usable responses were collected to make a year-to-year comparison for association ad sales or regional managers.
Revenue of the respondentsâ€™ publications always plays an important role in determining pay, but usually not as much as it did this year. Making an average of $141,000, those whose magazines generate at least $3 million earned close to double the amount of ad sales managers working for publications with less than $3 million in revenue.
Pay differences also grew between male and female ad sales managers. Men averaged $134,000, while women came in at $55,000.