The publishing industry is looking toward technology communities to foster innovation around mobile products. While the concept doesn’t seem like something new, the way in which companies are approaching the tech community is.

Last week
, Hearst Magazines introduced a new competition that courts the New York mobile development community by inviting them to build mobile apps in a 24-hour hackathon during Fashion Week in New York City. As previously reported by Folio:, the competition emerged from Hearst’s development team and tech product managers who are continually challenged to come up with new ideas for mobile products and innovative technology solutions for the magazine brands.

The winner of the contest gets a $10,000 grand prize and potential mentorship and financing to take the idea further. Hearst estimates that more than 150 developers will take part in the contest.

In addition to Hearst, Condé Nast announced Tuesday that it will also present a fashion hackathon during Fashion Week in early February. The competition will give engineers, graphic designers and entrepreneurs 24 hours to create an app or startup concept that solves a pivotal industry problem.

Over 550 developers, graphic designers and entrepreneurs are registered for the Condé Nast event, with about 100 teams expected to submit their ideas. The top three teams will present their concept on the runway at Mercedes-Benz Fashion Week and the winning team will receive $10,000 and the chance to have its app launched by the Council of Fashion Designers of America.

Condé Nast and Hearst aren’t the only ones crowdsourcing innovation. Bonnier Corporation’s digital publishing platform provider Mag+ is inviting iOS developers to crack open its code and build new Mag+ reader apps.

Mag+’s ”Unleash the Content, Build Your Dream App,” contest makes available Mag+’s new iOS App software development kit (SDK) to developers worldwide on a non-commercial license to allow them to re-imagine the platform’s reader app. More than  $20,000 in cash and prizes will be awarded to three innovative apps built with the SDK. The development window for the contest runs from Feb. 8 to Feb. 22.

Stay updated on the latest FOLIO: news, follow us on Facebook & Twitter!