Plastics News Makes Move to Detroit
PN is centralizing services and relocating staff as it expands beyond print.
A corporate handoff and move to relocate mean big changes ahead for plastics publisher Plastics News.
Employees of the Akron-based b-to-b weekly, owned by Crain Communications, will leave for corporate headquarters in Detroit by Nov. 4 before current publisher Anthony Eagan steps down from his post. Waste & Recycling Newsâ€™s former publisher Brennan Lafferty will take control of the brand on Jan. 1, 2014.Â Waste & Recycling News ceased publication on Aug. 5.
Crain says the move will help the company centralize some services. Key members of the magazineâ€™s 31 current employees, including the associate publisher, advertising director and editor, will make the move, but not everyone will be given the option.
â€śSome people have been offered the opportunity to move to Detroit. Other folks there will be working out of their homes,â€ť says Lafferty. â€śA handful will be replaced by new hires.â€ť
According to Lafferty, the publication plans to hire approximately a half dozen new editors, marketers and reporters.
In addition to the weekly print publication and website, the brand also offers various email newsletters, a sponsored webcast, regular market research reports, a tradeshow and multiple conferences. In Detroit, the publication will also have access to the companyâ€™s video production studio.
Though Plastics News has plans to expand their digital capabilities and event business, Lafferty holds that the print product remains their priority.
â€śPrint is still the largest source of revenue for Plastics News and we expect that to continue in the near future and even in the medium future,â€ť says Lafferty. â€śThe plastics industry is a mature industry and that tends to mean our customers in this space prefer a print product.â€ť
The 45,000-circulation publication began moving in late July and will finish relocating after the K 2013 International Trade Fair to be held in mid-October in Dusseldorf, Germany. Plastics News has future plans to collaborate with its sister publication, European Plastics News, to further its global reach.