Though the struggle for market dominance between Android and Apple continues to rage on, it seems the former has won the latest battle in the war of scale. According to a new report released today by the Pew Research Center’s Internet & American Life Project, there are currently more Andorid cellphone owners than there are iPhone owners.

Android owners now represent 28 percent of all cell owners, while iPhone owners now represent 25 percent of the cell owner population. Ownership of Android devices has consistently outpaced iPhone, though the gap seems to be growing—in February 2012, 19 percent of cell owners said their device was an iPhone, with 20 percent saying they owned an Android.

As Android and Apple products continue to gain market share, Blackberry and Windows phones continue to lose dominance. The proportion of cell owners who say they own a Blackberry device has fallen from 10 percent in May 2011 to just 4 percent in this most recent survey. Similarly, Windows’ share has fallen from 2 percent to 1 percent during the same period.

Smartphone Ownership Continues to Grow

While device preferences are consistently changing, there has been steady growth in the number of American adults acquiring smartphones. A majority of the American adult population now owns a smartphone of some kind, with 56 percent of those surveyed now adopting some kind of smartphone. That number represents a 21 percent increase over the last two years.

“Every major demographic group experienced significant year-to-year growth in smartphone ownership between 2012 and 2013, although seniors—defined as those 65 and older—continue to exhibit relatively low adoption levels compared with other demographic groups,” the report says. “Younger adults—regardless of income level—are very likely to be smartphone owners.”

About 79 percent of those aged 18-24 now own a smartphone, and 81 percent of those aged 25-34 do as well. Women are slightly less likely to own a smartphone, with 53 percent of female adults reporting they do, compared to 59 percent of men.


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