Penton has hired Joe Territo into the newly created position of senior vice president, content and user engagement to lead digital initiatives with an emphasis on mobile.

Territo, who was most recently executive director, content for Advance Publications Inc.’s digital group Advance Digital and led the development of more than 200 mobile sites and apps, completes a hiring initiative to round out the Penton’s digital leadership.

He’ll report to Penton CEO David Kieselstein and will help drive digital initiatives across all of Penton’s brands, as well as initiating the creation of mobile communities.

"The focus of this newly created role is to accelerate innovation in the areas of user engagement, mobility and professional community," says Kieselstein in a statement. "Our goal is daily relevance with each targeted user base we serve."