Penton Reorganizes Aviation Group
Restructuring spurred by Aviation Week acquisition.
Penton Mediaâ€™s recent purchase of Aviation Week triggered a reorganization of the companyâ€™s aviation media assets. The reorg includes the launch of three new productsâ€”an app, a magazine relaunch and a flight-planning partnership with RocketRoute.
Going forward, the group will continue to â€ślaunch and attract other products and opportunities,â€ť says Warren Bimblick, Pentonâ€™s senior vice president of strategy and business development.
â€śPenton had strong assets here with AC-U-KWIK, Air Charter Guide, airportdata.com and Aircraft Bluebook,â€ť Bimblick said at 2013 National Business Aviation Association (NBAA) Conference Monday. â€śThe acquisition in August of Aviation Week, including Business & Commercial Aviation, makes us the behemoth in business aviation.â€ť
Managing Director Frank Craven will lead the group and will oversee the launch of the AC-U-KWICK APP for the iPad, which will offer pilots and other aviation professionals data and services, the relaunch of Business & Commercial Aviationâ€™s digital and print titles set to debut with an Oct. 2013 issue, and AC-U-KWIKâ€™s alliance with RocketRoute that will offer flight-planning services to business aviation operators in the U.S. and Canada.
The acquisition of Aviation Week was Pentonâ€™s third since 2010. CEO David Kieselstein told FOLIO: that his plans to turn away from being a traditional b-to-b media player and toward a â€śprofessional information services companyâ€ť will include launching eight new products before yearâ€™s end.
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