This Old House Debuts Ecommerce Shop on Wayfair.Com
Shop will integrate editorially-driven ideas with shopping experience.
*Editor's Note: This story originally appears on FOLIO: sister site minonline.com
This Old House and Wayfair.com, an online retailer of home furnishings, have unveiled the This Old House Shop on Wayfair.com. This is the first e-commerce venture for This Old House and it will allow readers to shop looks and products inspired by the pages of the magazine directly on Wayfair.com.
The This Old House Shop will be filled with home furnishings and dĂ©cor hand-picked by This Old House's team, led by editorâ€“in-chief since 2004 Scott Omelianuk. From ideas on new home projects to tips on when to buy rather than build, the This Old House Shop will integrate editorially-driven ideas and solutions with a seamless shopping experience.
The This Old House Shop is designed to capture the brandâ€™s All-American style and will showcase a wide range of home-related products from gardening, home organization, classic styles, tools and more. Upcoming highlights include â€śA Charming Cottage Kitchen,â€ť â€śStorage Ottomans,â€ť â€śLaundry Room Make-over,â€ť â€śSpring Gardening Must-Havesâ€ť and â€śWoodworking Toolsâ€ť. The Shop will also feature offerings across a variety of categories including furniture, lighting, faucets, textiles, tools and more.
The debut of the This Old House Shop follows the September 2012 launch of fellow Time Inc. Lifestyle Group magazineÂ Coastal Living's Boutique on Wayfair.com.