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This Old House Debuts Ecommerce Shop on Wayfair.Com

Shop will integrate editorially-driven ideas with shopping experience.



By Michelle Manafy
03/21/2013

*Editor's Note: This story originally appears on FOLIO: sister site minonline.com

This Old House and Wayfair.com, an online retailer of home furnishings, have unveiled the This Old House Shop on Wayfair.com. This is the first e-commerce venture for This Old House and it will allow readers to shop looks and products inspired by the pages of the magazine directly on Wayfair.com.

The This Old House Shop will be filled with home furnishings and décor hand-picked by This Old House's team, led by editor–in-chief since 2004 Scott Omelianuk. From ideas on new home projects to tips on when to buy rather than build, the This Old House Shop will integrate editorially-driven ideas and solutions with a seamless shopping experience.

The This Old House Shop is designed to capture the brand’s All-American style and will showcase a wide range of home-related products from gardening, home organization, classic styles, tools and more. Upcoming highlights include “A Charming Cottage Kitchen,” “Storage Ottomans,” “Laundry Room Make-over,” “Spring Gardening Must-Haves” and “Woodworking Tools”. The Shop will also feature offerings across a variety of categories including furniture, lighting, faucets, textiles, tools and more.

The debut of the This Old House Shop follows the September 2012 launch of fellow Time Inc. Lifestyle Group magazine Coastal Living's Boutique on Wayfair.com.

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By Michelle Manafy
03/21/2013







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