The Media Source, a division of Source Interlink Companies, LLC, announced Tuesday it is partnering with multimedia publishing company Air Age Media.

The Media Source is an outsourcing partner that provides creative solutions for interested mid-sized companies looking to transition from print-centric to “platform agnostic” business models.

“The platform agnostic idea was a culture change that we’ve had,” says Stephanie Justice, EVP and chief administrative officer for Source Interlink Companies. “We’ve been more focused on our brand as opposed to seeing everything as separate entities and because we’re platform agnostic, we not only can get you a print product but a website, TV events—it’s all over the board.”

Air Age Media is a family-owned, Connecticut-based multimedia publisher of content for enthusiasts of radio-control (RC) cars, planes and boats. The company publishes six magazines about RC, aviation and diecast models, which include Flight Journal and Die Cast X, in addition to producing 10 websites, a weekly RC web show and the radio control expo, RCX, and complementary products such as books, DVDs and special issues.

“We anticipated the synergies in our portfolio will open up even more areas to explore as we both are experts in marketing and supporting enthusiast brands,” says David Algire, EVP and President of The Media Source, in a statement.

The Media Source will be mostly providing back-end support for Air Age’s manufacturing and circulation needs for the company’s core magazine brands. They will not be supporting any of Air Age’s websites or doing the design or layout for their digital or print magazines.

“As a division of one of the nation’s largest media companies, and one of the largest retail sales and logistics firms, we have the scale, expertise and proven record of success needed to not only be a great partner, but a strategic partner to Air Age Media,” says Algire.

Beyond Posts and Tweets: New Social Media Strategies (and Networks) That Engage Audiences Now
Check out this related session at The Folio: Show, November 1-2 in NYC!

Social media is accepted as a critical point of engagement for your brand. But the approaches and tactics have changed…