Forbes has found success in its digital sales lately, but its team is in the midst of a shakeup.
Programmatic and native sales advocate Meredith Levien has left her role as Forbes Media Chief Revenue Officer to become executive vice president of advertising at The New York Times.
Mark Howard, previously the senior vice president of digital advertising strategy at the company, will assume Levien’s CRO role, effective immediately.
The move is the second major leadership change in as many weeks for Forbes. Mike Smith, formerly chief digital officer of Forbes Media, was recently named vice president of revenue platforms and operations for Hearst Magazines Digital Media.
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Levien, who was named CRO a little more than a year ago, has been one of the champions behind Forbes digital sales initiatives since she came over from Atlantic Media in 2008.
After turning Forbes Life around, she helped launch programmatic buying and native ad projects, while integrating print and digital sales teams. Programmatic now accounts for 20 percent of Forbes’ annual ad revenue, according to Digiday, while the company projects its Brandvoice native ad platform will make up more than 20 percent of ad dollars by the end of this year.
Howard has worked closely with Levien throughout that time, says Mike Perlis, president and CEO of Forbes Media.
"Meredith and Mark have been close partners in driving our revenue strategy and seizing opportunities in the two hottest trends in advertising-programmatic buying and native advertising," he says in a statement. "Mark is one of the most knowledgeable people in the marketplace on native ads and, during his more than ten years at Forbes, has become well versed in what our brand stands for, selling print and digital, and the power of our content model and publishing platform."