Senior Vice President, Digital Media, ALM
Takeaway: In his first year, Litvack introduced several new products and product refreshes.
Taking on a role that has never existed before can be a unique challenge. But it is a challenge that Jeffrey Litvack embraced with eagerness.
â€śWhat drives me on any given day is the transformation happening,â€ť Litvack says. â€śHow can we leverage technology and data and the information weâ€™re gathering into the best products and marketing and sales opportunities?â€ť
Litvack has answered on that question; ALM increased its order size by 96 percent after his team launched a digital membership program; newsletter click-thru rates have increased 99 percent after mobile optimization and after replacing an ad serving platform with a rich media platform, advertising solutions have increased two-fold.
Despite Litvack being proud of ALMâ€™s digital transformation, he maintains that some of his biggest achievements are less tangible. â€śThe first place you start as a leader is with the people,â€ť he says. â€śThere was a combination of bringing in some great new talent, as well asâ€”more importantlyâ€”empowering the people that were already here. Transforming a company is not just about trying to put out great new products, itâ€™s about a mindset that everyone goes after.â€ť
Litvack says that in the year to come ALMâ€™s goal is to get bullish with big data and personalization. Expect more apps and digital products from ALM in 2014.
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