• Shapiro is tapping into a broader trend in backing media-focused tech startups—Bonnier and Hearst, for example, have similar incubation goals in mind

• Matter. is backed by the Knight Foundation and KQED, each contributing $1.25 million. Public Radio Exchange, where Shapiro is CEO, acts as an advisor.

• Media entrepreneurs who make the bootcamp-style program are given $50,000 and five months of development time.

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