Infographic: 2013 Folio: B-to-B CEO Survey
Key data points from our May 2013 survey.
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Fashion and beauty title to be distributed in four key markets.
Honorees gathered to celebrate media industry excellence.
This is the second round since the company spun off from O’Reilly Media in 2013, when it raised its first $5 million.
Events run by former Reed, Cygnus exec, Paul Mackler.
Deal highlights growing value of data and information services.
Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it.