Infographic: 2013 Folio: B-to-B CEO Survey
Key data points from our May 2013 survey.
Meet the Author
Program focuses on multiplatform strategy, while the association tries to graduate ‘magazines’ to ‘media.’
The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer “top of funnel,” or display, advertising options for B2B marketers.
Price could escalate to $50 million over the next four years.
SIIA has merged its ABM division with the Content and Information Services Division. ABM managing director Mike Marchesano will oversee the combined group.
In what’s being described as a “cooperative publishing arrangement,” Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands.
Time Inc. shuffles its lifestyle staff and more…