IDG Communications Expands Executive Team
Longo and Gallant promoted to senior roles in U.S. operations.
On the heels of IDG Communications Worldwide CEO Bob Carriganâ€™s decision to step down and subsequent shift to Dun & Bradstreet as its new CEO, new IDG Communications U.S. CEO Michael Friedenberg announced a pair of senior-level promotions Tuesday in his first major move after being promoted last month. Friedenberg lifted Peter Longo to chief digital officer and John Gallant to chief content officer.
â€śPete and John have been leaders in our transformation from a print to digital media company in recent years,â€ť says Friedenberg in a statement.
In his new role, Longo, who joined IDG five years ago, will take responsibility for digital strategy and operations for IDG Enterprise, IDG Consumer & SMB and IDG TechNetwork. In addition, he will retain his current role and title as CEO of IDG TechNetwork, as well.
â€śPete and his teamâ€™s accomplishments in building audiences and adding technologies and partnerships across the TechNetwork of independent sites and our media brands have propelled IDG to a leadership position in delivering data-driven solutions in tech media,â€ť contends Friedenberg.
Friedenberg will assume Longoâ€™s CEO responsibilities for IDG Consumer & SMB brands, while maintaining his own CEO status for IDG Enterprise.
Gallant, the first-ever chief content officer, previously served the company in a similar role for IDG Enterprise since 2010. Under his guidance, the IDG Enterprise editorial team earned more than 100 awards and maintained a monthly average page view total around 28 million.
â€śJohn brings a unique combination of editorial management and business skills gained first as editor-in-chief and then as CEO of Network World,â€ť Friedenberg says. â€śHe will ensure that editorial quality and integrity remain a cornerstone of what we do as we serve the evolving needs of both advertisers and readers.â€ť