Connect with FOLIO:
      

ADVERTISEMENT



Harper’s Bazaar Debuts E-Commerce, Digital SIP

Series of special issues will feature click-to-buy fashion and beauty products.



By Arti Patel
10/04/2013

 

Harper’s Bazaar announced a new digital-only series for 2014 called Harper’s Bazaar Reports. The first of the series will be Runway Report—the brand’s first click-to-buy electronic special interest publication. The October 2013 Runway Report, created in partnership with high-end American retailer Lord & Taylor, is the first of six Harper’s Bazaar Reports planned for release in the next year.

“Runway Report appeals to our discerning reader,” says Carol Smith, Bazaar vice president, publisher and chief revenue officer, in a statement. Smith says the report is perfect for consumers “deconstructing the runway and digitally scaling our editors’ picks as one master shopping list.”

Of the half-dozen issues planned, two are specially dedicated to runway collections and beauty and luxury extras, respectively.

Runway Report’s digital-only nature helps link the title to the Lord & Taylor directly, organically driving consumers from the page to the online storefront through its Web site runwayreport.harpersbazaar.com and via download with the purchase of Harper’s Bazaar’s October issue.

The reports will also be available on digital newsstands at a $6.95 cover price.
 

By Arti Patel
10/04/2013







RECENTLY in Consumer dots icon
MOST READ on FOLIO: dots icon


CONNECT WITH FOLIO: NOW
         



Find What You Need dots icon

Folio: Marletplace

Seach top vendors, suppliers, service providers & more

Browse & Search the Full Directory Now


CAREER CENTER dots icon

UPCOMING WEBINARS



RECENT WEBINARS