FMA's February Luncheon: Auditing in the Digital Age

Wed, 02/20/13

Where: The Princeton Club, New York

Type: Special Event

How are audit bureaus and publishers staying on pace with the rapidly changing digital landscape?

Digital newsstands such as Amazon, Google, and Zinio — to name a few — are offering digital and non-digital replicas, apps, eNewsletters, and web analytics. How are publishers counting these sales towards rate base or audience goals? What are the audit bureaus’ requirements for handling these electronic media audits?

Join us for this important discussion of the new rules, new regulations and reporting options with senior members of the two top audit bureaus. What do you need to do to prepare to report all your electronic media; helpful tips on how to get started or how to expand your reported data.

Moderator:
Laura Beddini .... Director, Publisher Audit and Compliance at Synapse Group, Inc.

Panelists:
Rich Murphy . . . Sr. Vice President-Auditing, BPA Worldwide
Eric John . . . Vice President-Interactive, Alliance for Audited Media