Executive Vice President, Bonnier Corp.
â€¢ Zinczenko has introduced a number of new revenue streams including events, television, licensing, books and film.
â€¢ He is a proponent of cross-channel selling and has integrated the practice across all of the brands he serves.
â€¢ Zinczenko was responsible for the acquisition of the Source Interlink Motorcycle brands that led to the creation of the Bonnier Motorcycle Group.
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