Vice President, Publisher, Hispanic Media Division, Meredith
Takeaway: With a combined circulation of 2.4 million, Meredithâ€™s Hispanic Media division is seeing its market influence spread throughout the company.
As the Hispanic market continues to quickly grow, Meredithâ€™s Enedina Vega-Amaez heads an increasingly important and influential division within the company. The Hispanic Media Division has followed the highly data-driven approach Meredith takes with its markets, the groupâ€™s four titlesâ€”Siempre Mujer, Ser Padres, Ser Padres Espera and Ser Padres BebĂ©â€”represent a combined 2.4 million circulation.
Vega-Amaez says and rate bases have been steadily increasing, but mobile and digital are two crucial areas where the brandsâ€™ audiences are having a major impact throughout Meredith Corp. The group has its own marketing services group, Meredith Hispanic Ventures, that is seeing its influence spread into the companyâ€™s other divisions. â€śWeâ€™re seeing Hispanic marketing and media infiltrating Meredith across all the divisions,â€ť says Vega-Amaez. â€śWeâ€™re involved with our video studios, with Meredith Xcelerated Marketing and the Parenting network to really expand the footprint of the Hispanic market.â€ť
She notes that 11 percent of Meredith Digitalâ€™s 50 million monthly uniques are Hispanic, per comScore numbers. The trends are pointing to a rapidly diversifying marketplace thatâ€™s blurring the lines across what used to be more definable segments. In other words, Vega-Amaez says, all of Meredithâ€™s divisions are now in some way serving the Hispanic market. â€śPart of what Iâ€™m doing these days is working across all of Meredithâ€™s divisions helping them maximize our footprint in the Hispanic market.â€ťÂ
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