Eli Pariser and Peter Koechley
â€¢ Launched in March 2012, Upworthy has been called the fastest growing media site of all time.
â€¢Â The site, which marries social virality with curated, left-leaning political content, reportedly reached more than 10 million unique visitors in 15 months.
â€¢Â With that kind of success, the site is well on its way to decoding what makes content viral.
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