• Dynamic storytelling, a la The New York Times’ Snowfall piece, has its critics, but has nevertheless influenced digital story design in brands as wide-ranging as Pitchfork to Wired. The design leverages a more immersive multimedia experience, uniquely crafted for tablets.

•  Shortly after publishing, the Times’ Snowfall story received close to 3 million visits, 3.5 million page views and an average of 12 minutes per visit.

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