Fort Atkinson, Wisconsin-based b-to-b media company Direct Business Media is launching a new print title called Pro Contractor Rentals. The 6x frequency title will debut in January 2014, but the brand’s website and an email newsletter will launch this fall.

"We feel that by developing our e-newsletter and website first we will educate our audience faster on what Pro Contractor Rentals’ mission will be," says publisher Rick Monogue. "And it will allow us to start building our brand as soon as possible."

Direct Business Media already has two titles serving similar markets—Industrial Supply and Contractor Supply—and publishes directories for the Specialty Tools and Fasteners Distributors Association and the Industrial Supply Association.

The title, initially distributed to a controlled circ of 13,500, will be headed by Monogue and editor Dave Wolff who were both recently at Cygnus Business Media.

The brand will target independent tool and equipment rental centers and dealers serving professional contractors.