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Digital Edition Briefs | 3.27.13

Esquire, Microsoft, Flipboard and Condé Nast...



By Caysey Welton
03/27/2013


Next IssueCondé Nast has launched a new digital video network with a series inspired by Glamour and GQ content. The series are the first of an upcoming sequence of branded video programs. The content will be distributed across multiple platforms and easily accessible on mobile and tablet devices.

Esquire
has released an app for the iPhone and iPad that allows readers to engage in virtual conversations with its editors and writers. Once the app is running, Esquire staffers will ask questions of the readers, if you choose to answer them audibly, the experience will be custom-tailored to the user’s preferences. Senior editor Richard Dorment described it as a “voice guided ‘choose your own adventure.’” The free app is powered by Volio and Esquire is planning to evolve the product over the coming months.

It has been reported that Microsoft’s Windows Store passed the 50,000 app milestone. While this count is an unofficial tally, MetroStore Scanner indicates that the benchmark has been reached. 50,000 apps may seem insignificant when compared to the iTunes store, which boasts a count north of one million, and Android, which is approaching one million. It is important to keep in mind that Windows 8 with app compatibility was launched in Q4 of 2012.

Next Issue
has now reached 80 magazines on the Android platform and 83 on Apple iOS. Some of the new titles added to the Android platform include Cosmopolitan, Details, Family Circle and Golf World. Bloomberg Businessweek and Bloomberg Pursuits have also been added to the Android platform, and both are new additions to the Apple platform. Bloomberg’s involvement illustrates an important trend that titles from outside the original consortium are signing on.

This week Flipboard launched its most aggressive redesign in company history. Flipboard is a social media app that allows anyone to create and share a digital edition magazine, quickly and easily. The most notable upgrades are in-app shopping features and more robust sharing features. Since 2010 Flipboard has been downloaded more than 50 million times, thus establishing it as a prominent social tool. The company has already partnered with publishers like Condé Nast, and reportedly raised over $60 million in outside investments.

By Caysey Welton
03/27/2013







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