SimpleReach and MediaVoice come together for improved ROI tracking.
MediaVoice has partnered with SimpleReach to improve ROI for native ad campaigns. SimpleReach tracks every social action on every piece of published content, from Twitter and Facebook to Pinterest and Reddit, in real-time, for a network of sites with more than 2.5 billion monthly pageviews. SimpleReach customers that use the MediaVoice platform can track social engagement of all their native ad content in one dashboard.

The new Funny or Die.
Funny or Die has redesigned its website into a responsive tile design that will accommodate any mobile device or computer screen. The new highly attractive and visual homepage will adapt to all screen sizes, allowing for simple navigation on touch screens and desktops.

Viking Magazine Service offers digital editions.
Viking Magazine Service, who sells such popular magazines as Saveur, Fast Company, Rolling Stone and others, will now offer 18 of its most popular titles in digital form to be compatible with computer, tablet and smartphone reading.

A relaunch of RedEye‘s iPad app.
RedEye, Chicago’s dynamic multi-platform media brand announced the re-launch of its tablet application. RedEye‘s iPad edition is now a free weekly digital magazine available for download via the Apple store every Wednesday. The weekly tablet edition curates RedEye‘s coverage in news, music, movies, TV, celebs and the Chicago bar and restaurant scene. The application was first introduced in March 2012 with daily issues available for download on a subscription basis.

Bullett will skip fall issue to focus on digital publications.
The three-year-old fashion and art quarterly magazine Bullett has decided to not publish a fall issue this year, instead using the time and money to focus on a monthly digital publication. It is unclear whether the magazine will print a winter issue, become a bi-annual or cease print publication altogether.

London’s BLAG magazine creates mobile apps.
BLAG, an entertainment and culture magazine produced in London, is using the new App Studio to create highly interactive digital apps for the iPad and iPhone. The apps have been completely redesigned to take advantage of App Studio’s new HTML5 functions, such as searchable text and social sharing.

deliberateLIFE magazine uses e-commerce for integrated shopping.
Released in January 2013, deliberateLIFE magazine merges the appeal of a lifestyle publication with the practicality of an e-commerce platform. The digital magazine allows readers to make purchases by clicking on featured products. deliberateLIFE also donates a percentage of each issue’s profits to charitable organizations.


Growing & Leveraging Your Audience Database
Check out this related session at The Folio: Show, November 1-2 in NYC!

Audience data is more expansive and insightful than ever. Audiences exist in an array of silos—print, mobile, web, events, email,…