Cyndi Stivers Joins AOL As Homepage Editor-In-Chief
Will head up efforts to make the site more of a destination.
AOL has hired Cyndi Stivers as its new homepage editor-in-chief. Her appointment signals the company's efforts to remake AOL.com as a destination site that more effectively curates content from its network of brands.
Starting in June, Stivers will head up the editorial programming on AOL's homepage, its associated apps and syndicated feeds, says Chris Grosso, AOL's senior vice president and general manager of AOL homepages.
Stivers, who will report to Grosso, is currently editor-in-chief of Columbia Journalism Review, a post she took in late 2011 after leaving Time Inc. earlier in the year following the Jack Griffin shake-up.
"As we evolve AOL.com as a content destination, we will look to Cyndi to ensure the site showcases the most compelling stories relevant to our viewers and drive a distinctive editorial voice," says Grosso. "We'll also be relying on her creativity to help us ignite our live programming and add more opportunities for visitors to engage with each other around our content."
Stivers was a founding editor of Time Out New York and later joined Martha Stewart Living Omnimedia to help launch the company's Sirius satellite ratio channel, where she worked with then president and CEO Susan Lyne, currently AOL's brand group CEO.