When deciding how they want to access their favorite content, readers have more choices than ever, which is the a result of many things in the media market, not the least of which is publishers delivering on the "anytime, anywhere, any device" mantra. Now, however, those same publishers are trying to figure out how to make that abundance of access as frictionless as possible.
Condé Nast’s partnership with Amazon to offer subscriptions to its print and digital magazines in an "all access" framework is a big step in that direction.
The publisher announced today that readers can use their Amazon customer accounts to subscribe to titles using the retailer’s 1-Click service, essentially turning Amazon into Condé Nast’s new fulfillment partner.
So far, seven titles are available through the service: Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired. The rest of the brands will be added by the end of the year.
Initial 6-month bundled subscription rates are $6 or less. A spokesperson declined to provide any details on how the subscription revenue is shared between the two companies.
The deal gives Condé Nast access to Amazon’s well established e-commerce platform, as well as all the customer data. "Condé Nast gets all the information we would get if a customer subscribed with us directly," says the spokesperson.
The digital magazines are available for a variety of devices including Kindle, iOS and Android.
The service essentially streamlines the subscription process, eliminating the entire form-filling step. Clicking on a subscription offer graphic, for example, takes a reader directly to the Amazon account sign-in landing page, rather than the usual multi-step order fulfillment landing page.
Subscriptions are auto-renew, but subscribers are sent an email notification with the option to opt out when the renewal cycle is about to kick in.
The spokesperson adds that the partnership doesn’t change agreements with any other service providers.